# IMS Online Store


> Browse the Official Indianapolis Motor Speedway online shop with licensed gear from all our events including official Indy 500 merch and apparel.


IMS Online Store is an online store at https://shop.ims.com, powered by Shopify.

## Browse

- All products: https://shop.ims.com/collections/all
- Search: https://shop.ims.com/search?q={query}

## Store Information

- Currency: USD
- Contact: indy.customer.service@lgmretail.com
- Phone: 800-955-4639


## For Agents & Developers

This store supports the Universal Commerce Protocol (UCP) for programmatic commerce.

- Agent instructions: https://shop.ims.com/agents.md
- UCP discovery: https://shop.ims.com/.well-known/ucp
- MCP endpoint: https://shop.ims.com/api/ucp/mcp
- Sitemap: https://shop.ims.com/sitemap.xml

## Platform

This store is built on Shopify (https://www.shopify.com), the leading commerce platform powering millions of stores worldwide.
Start your own store: https://www.shopify.com/start