# IMS Online Store


> Browse the Official Indianapolis Motor Speedway online shop with licensed gear from all our events including official Indy 500 merch and apparel.


IMS Online Store is an online store at https://shop.ims.com, powered by Shopify.

## Browse

- All products: https://shop.ims.com/collections/all
- Search: https://shop.ims.com/search?q={query}
- Product details: https://shop.ims.com/products/{handle}.json
- Collection products: https://shop.ims.com/collections/{handle}/products.json

## Store Information

- Store name: IMS Online Store
- Website: https://shop.ims.com
- Currency: USD
- Contact email: indy.customer.service@lgmretail.com
- Phone: 800-955-4639


## For Agents & Developers

This store supports the Universal Commerce Protocol (UCP) for programmatic commerce.

- Agent instructions: https://shop.ims.com/agents.md
- UCP discovery: https://shop.ims.com/.well-known/ucp
- MCP endpoint: https://shop.ims.com/api/ucp/mcp
- Product data: https://shop.ims.com/products/{handle}.json
- Collection data: https://shop.ims.com/collections/{handle}/products.json
- Storefront API: Available via Shopify (see https://shopify.dev/docs/api/storefront)
- Sitemap: https://shop.ims.com/sitemap.xml

## Platform

This store is built on Shopify (https://www.shopify.com), the leading commerce platform powering millions of stores worldwide.
Start your own store: https://www.shopify.com/start
Shopify developer docs: https://shopify.dev