What information do we collect?
We use a variety of methods to gather information to help ensure that your shopping experience is as efficient and accommodating as possible. We may obtain personal information about you from various sources, including through your communications with us. We also collect certain information by automated means, using technologies such as cookies and pixel tags.
You may choose to provide personal information to us in a number of ways, such as when you:
Request information about our products and services
Visit our website, or retail locations
Create an online shopping account
Purchase, return, or exchange a product by phone, mail or online
Contact our call center or customer service desk
Participate in a promotion, contest or survey
Provide us with comments or suggestions
The types of information we may collect, in order to serve you better, include:
Contact information such as name, mailing address, phone number, and email address
Personal information such as billing address and credit card information, when provided
Demographic and preference information such as product purchase history
Information you provide about other people, such as a gift recipient
When you set up an online shopping account at our web site, if applicable, we may also request a password to allow you secure access.
We may also supplement the information listed above with anonymous Site traffic information that's collected automatically when you visit our Site, plus with information acquired from our joint marketing partners, from third parties, and from our affiliated companies.
How do we use your information?
You deserve the fastest, safest and most enjoyable shopping experience possible. To give you just that, we may use information that you provide to us in the following manner:
To assist you in customer service communications
To administer "My Account" information, online forms, and other site features
To enable you to check out and complete your purchases, and to fill and ship your orders
To send you special announcements or promotional information about new products or services and upcoming events, and to allow our affiliated companies and our other trusted third party partners to do the same
To send you printed catalogs in the mail
As necessary, to share your information with trusted third-party companies that provide support services to us or with which we partner to provide services, including special programs, offers and discounts
To help improve our Site
Where we consider it necessary to protect your legal rights, our legal rights, or the legal rights of third parties, or where required by law.
More details of the ways in which we may use your information are set out below.
If you want to return or exchange purchased merchandise, we may ask you for personal identification information such as the credit card used for the purchase or a picture ID to help prevent fraud.
We may use your e-mail address to notify you about the status of your order (if you have placed one), provide customer service information, or answer your questions and requests. We may also occasionally send you our e-mail updates, sales notifications, or other promotional information about our products and services or about the products and services of our affiliated companies or trusted third party partners in which you may be interested. We may also share your e-mail address with our affiliated companies to enable them to send you emails directly regarding their products and services, sales and other promotions.
If you provide us with your phone number, you may receive telephone contact from us for customer service communications, such as to ask you about your order, if you have placed one. If you call our customer service number, we may ask you for personal identification information, depending on the nature of your request, to better assist you with your requests and questions. We may retain this information to help meet your future needs.
We may occasionally use your phone number to contact you with updates, sales notifications, or other promotional information about our products and services or those of our affiliated companies or trusted third party partners in which you may be interested. We may also make your personal information available to our affiliated companies and our other trusted third party partners to enable them to contact you directly with their promotional information, such as information about their products and services, sales and other promotions.
Contests, Promotions, or Surveys
If you participate in a contest, promotion, sweepstakes offering, or survey (whether online, over the phone, by mail, or at one of our outlet stores), we may use your personal information to manage your entry in such promotion, to notify you if you are a winner, or to fulfill promotional obligations. At the time of your entry or registration for a specific promotion, survey, contest, or sweepstakes, we will provide you with the rules governing such promotion, survey, contest, or sweepstakes.
Authorized Third Parties
We may also partner with third party organizations to provide special programs, offers and discounts to members of those organizations, in which case we may disclose to that organization information we collect about you, such as your name, your membership number with that organization, your contact details, and information about your purchases with us. We may also, from time to time, partner with third parties to offer you membership in programs, such as discount programs, run by them, or products and services offered by them; if you elect to participate in such programs or to purchase such products and services, we may disclose your personal information, including your credit card information (if applicable), to enable such third parties to enroll you in their programs or provide those products and services, and to bill you for their services.
Catalogs and Mailings
We may use your name and postal address to occasionally send you our printed catalogs, magalogs, valpaks or other syndicated mailings, as well as materials regarding offerings of our affiliated companies and our other trusted third party partners. We may also make your name, postal address and transactional information available to our affiliated companies and our other trusted third party partners so that you may receive mailings directly from them about products and services that may be of interest to you.
We may offer, now or in the future, financial products to preferred customers (such as gift cards). As a result, we may share your personal information with certain authorized third parties to provide you with tailored information about their special offers and services relating to such financial products.
In certain instances, we may disclose your personal information when we have reason to believe that it is necessary to identify or contact you in relation to, or bring legal action to protect, your legal rights, the legal rights of us and/or of our affiliated companies, or the legal rights of others. We may also disclose your personal information when we believe it is required by law.
Sale of Business
In the event that Legends or Indianapolis Motor Speedway, any of its affiliated companies, or any part of any of them, is sold, or some or all of their assets are acquired, customer information may be among the transferred assets, and may therefore be used by the third party acquirer.
If you provide us with your phone number, you may receive telephone contact from us for customer service communications, such as to ask you about your order.
If you call our customer service number, we may ask you personal identifying information, depending on the nature of your request, to better assist you with your requests and questions. We may retain this information to help meet your future needs.
We may use your e-mail address to notify you about the status of your order, provide customer service information or to answer your questions and requests. We may also occasionally send you our Email updates, sales notifications, or other promotional information about our products and services. We will not sell or rent your e-mail address to outside marketing companies.
Contests, Promotions or Surveys
If you participate in a contest, promotion, sweepstakes offering or survey (whether via on-line, over the phone or at one of our outlet stores), we may use your personal information to manage your entry in such promotion, to notify you if you are a winner, or to fulfill promotional obligations. At the time of your entry or registration for a specific promotion, survey, contest, or sweepstakes, we will provide you with the rules governing such promotion, contest or survey.
Authorized Third Parties
To provide you with an optimal shopping experience, we partner with certain third parties [to manage our customer information, to fulfill promotions, or to communicate with our customers. In such cases, we may disclose your personal information to such outside companies. We do not authorize any of these service providers to make any use of your information other than for our benefit.
To provide you with other marketing information or third party promotions that may be of interest to you, we may disclose your name and postal address to reputable third parties but, but not your e-mail address or other information.
Such third parties may have websites with separate privacy and data collection practices, and we recommend that you carefully review them. If you would like to change how information is used on that third party website, you must do so directly with that third party.
In certain instances, we may disclose your personally identifiable information when we have reason to believe that it is necessary to identify, contact, or bring legal action to protect your rights, the rights of Legends, IMS, or others. We may also disclose your personally identifiable information when we believe it is required by law.
Sale of Business
In the unlikely event that Legends or Indianapolis Motor Speedway is sold, or substantially all of its assets are acquired, customer information may be one of the transferred assets, and may therefore be used by a third party acquirer in accordance.
Information we collect by automated means and how we use it
To improve our websites and to make your online experience more enjoyable, when you visit our websites we collect certain information by automated means, using cookies, pixel tags, and other technologies.
Cookies, Web Server Logs and Pixel Tags
In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone in which your device is located. The web server logs also may record information such as the address of the web page that linked you to our site and the IP address of the device you use to connect to the Internet.
To control which web servers collect this information, we may place 'pixel tags' (also called 'web beacons' or 'clear gifs'), which are tiny graphic images on our websites, to help us gather knowledge about how you use our websites.
Third Party Web Analytics Services
We may use third party web analytics services on our websites, such as Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the site. The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate use of the website. To disable the Google Analytics cookie and any other third party web analytics service provider cookies, some browsers indicate when a cookie is being sent and allow you to decline cookies on a case-by-case basis.
How we may use information collected by automated means
We may use the information we collect through automated means on our websites for market research, data analytics and system administration purposes, such as to determine whether you've visited us before or are new to the site, and for compliance with our legal obligations, policies and procedures, including compliance with relevant industry standards. We may combine the information we collect through automated means with other information we have collected from you. This information may be used to improve our websites, to personalize your online experience, to focus our communications with you to items of the most interest to you, to determine the effectiveness of our advertising, and for other internal business purposes to improve your shopping experience with us. We also may use the information in other ways for which specific notice is provided at the time of collection.
How do we share your information?
We do not sell or otherwise disclose personal information we collect about you, except as described here. We may share your personal information with:
Authorized Third Party Service Providers
Certain service providers perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders, provide web hosting, manage our marketing and promotions activities,
Other Trusted Third Parties
We may, from time to time, partner with third parties to provide you with special offers. If you elect to take advantage of such an offer, you will be eligible to transact with such third party partner only if you provide them your personal information directly. We may make your name, postal address and transactional information available to certain trusted third party partners so that you may receive mailings directly from them about products and services that may be of interest to you. Also, some of our Facebook apps may share information collected through those apps with your Facebook friends or other Facebook users.
In certain instances, we may disclose information about you (1) if we are required to do so by law or legal process, (2) to law enforcement authorities or other government officials, or (3) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.
Sale of Business
How can you control the use of your information?
We want you to be in control of your information, and we want to communicate with you only if you want to hear from us.
You can contact us at any time to review, change or delete certain personal information. Simply call our customer service specialists at 1-800-955-4639(INDY), Monday - Friday, 9:00am - 4:30pm EDT.
If you do not want to receive our electronic newsletter or promotional e-mails, you may unsubscribe at any time by clicking on "unsubscribe" at the bottom of any of our promotional e-mails.
If you do not wish to receive our printed catalog, please contact our customer service specialists at 1-800-955-4639(INDY), Monday - Friday, 9:00am - 4:30pm EDT. When you give us your name and address as it appears on the mailing label, we will remove your contact information from our mailing list. Please allow several weeks for the catalogs to stop, as catalog delivery is scheduled well in advance.
If you do not wish to receive telephone calls from us regarding our sales notifications or promotions, please contact our customer service specialists at 1-800-955-4639(INDY), Monday - Friday, 9:00am - 4:30pm EDT. Please note that we may continue to contact you by telephone for customer service communications (such as in relation to orders that you have previously placed with us).
Sharing Information with Third Parties
How do we safeguard your information?
Protecting the safety of your personal information is important to us. Where we maintain an online store, we use a variety of technical, administrative and physical safeguards so that you can enjoy your shopping experience without having to worry about the loss of, misuse of, or unauthorized access to your information.
Where our Site permits you to enter credit card or other billing information, we use industry-standard encryption technologies to encrypt that information while it is being transmitted to our Site. In addition, we make commercially acceptable efforts to stay up to date with best practices regarding the protection of information in connection with transactions occurring over the internet.
Some versions of popular web browsers and some firewalls do not permit communication through secure servers like the ones we use to process orders. If your web browser cannot support this level of security, you will not be able to order products through our Site or those of our affiliated companies. If so, you may place orders by calling us at 1-800-955-4639(INDY), Monday - Friday, 9:00am - 4:30pm EDT.
We follow industry practices to protect your personal information from unauthorized access, but no data transmission over Internet can be guaranteed to be 100% secure. We cannot ensure or warrant the security of any information you transmit to us over the Internet. Also, please note that e-mail is not encrypted and is not considered a secure means of transmitting credit card numbers.
What technologies do we use to enhance your shopping experience?
We may at times work with a third-party company to help us gather knowledge about how you use this Site through the use of image tags, so that we may constantly improve your online experience. In such cases, the third-party company's only role is to help us conduct our business and deliver the most relevant products and services. They are not permitted to use your personal identification information for their own purposes.
Third Party Links
Our Site may include links that take you to other web sites for outside business partners, vendors and advertisers. These web sites have separate privacy and data collection practices. We have no control over such web sites, and are not responsible or liable for the privacy practices or information-gathering practices of other entities or web sites.
This Site and the web sites of our family of companies are not directed towards children; we do not knowingly collect any personal information from children under 13 years of age.
California Privacy Rights
Changes to the Privacy Statement
How to Contact Us
Our customers come first. If you have any concerns or questions, you can contact us by:
Sending us an E-mail
Writing to us at
Attn: Customer Care
4567 West 16th St.
Indianapolis, IN, 46222
Calling us at 1-800-955-4639(INDY), Monday - Friday, 9:00am - 4:30pm EDT.
Conflict in Terms