Exclusive to IMS get your Borg Warner lapel pin to wear during the month of May. The Borg-Warner Trophy made its debut in 1936 when it was presented to Louis Meyer. Meyer said, "Winning the Borg-Warner Trophy is like winning an Olympic medal." Made of 110 pounds of sterling silver, the Borg-Warner Trophy originally cost $10,000 and is currently valued at $1.5 million. The trophy clearly reflects the "art deco" period of its creation during the '30s. During the race, the Borg-Warner Trophy is displayed trackside. When the winner pulls into Victory Lane, the trophy is placed on the rear of the car behind the driver. This tradition dates back to 1911, when Ray Harroun won the race with an average speed of 74.602 miles per hour.